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WHAT IT IS Get ready for a new level of drama and comfort with L’Absolu Rouge Drama Ink, the new semi-matte lip ink by Lancôme. This matte lipstick delivers intense color in a single stroke. WHAT IT DOES Become one with your lips, thanks to our lipstick's revolutionary water in oil emulsion which is 2 times more pigmented, yet 4 times thinner than a traditional lipstick. The intense matte lip color is long lasting, giving you up to eight hours of wear without transfer or fading. The ultra thin lipstick texture gives you a bare lip feeling for an all day comfortable wear. Sixteen lipstick shades of dramatic impact, including star shades French touch, French idol, French Opera and Frenchdressep up in a new luxury signature shape.

L'Absolu Rouge Drama Ink has been designed for a dramatically effortless application. This semi-matte lipstick's patented applicator leaves precisely the right amount of ink on your lips. To remove your new matte lip ink, try Lancôme's Eau Micellaire Douceur, a gentle facial cleanser and makeup remover. How to apply Drama Ink? Step 1. Start applying your lip ink from the upper lip, going from the cupid’s bow to the corner of the lip. Step 2. Repeat on the other side. Step 3. Follow with the lower lip, gliding from one corner to the other on a single swipe.