BILLIE EILISH

“I wanted it to feel like a warm embrace. Like what it feels like to feel your blood rushing

through you. It’s a scent that I’ve been chasing for years and years and years. It’s my favorite

smell in the world.”

- Billie Eilish

Billie has been obsessed with scent her entire life, from a fascination with perfume bottles as a

child to collecting hundreds of fragrances as she toured the world. To bring her first signature

fragrance to life, she was intimately involved in every step of the process and had full creative

control - from the creative vision, to the bottle design, the packaging, the campaign, and of

course, the scent itself.