Not Chosen

Shiro presents a fragrance that embodies the purest sensation of freshness—a “clean cloth” captured in scent. This detoxifying and relaxing fragrance unfolds as a delicate, fresh floral experience, transporting you to a serene and comforting space.

The journey begins with a soft, delicate opening of Cotton Flower, Cyclamen, and White Rose. These top notes create an immediate sense of freshness, evoking the simplicity of clean linens and the tranquility of nature. The delicate floral bouquet gently awakens the senses.

As the fragrance evolves, the heart reveals a unique Clean Linen Accord, enhancing the experience of crispness and purity. This seamless transition from the soft florals to the heart’s clean and fresh notes creates a continuous flow, enveloping the wearer in an aura of cleanliness and serenity.

Finally, the scent settles into its powdery, comforting base of White Iris and Crystal Musk. These base notes add a soft, subtle warmth that lingers on the skin, creating a serene finish that remains close to the body. The powdery aspect of the fragrance offers a gentle, nostalgic sensation, while the musk adds a layer of softness and depth.

Ultimately, Shiro is a fragrance that offers a peaceful, cleansing experience. With its delicate opening, clean heart, and soft, powdery base, it captures the essence of simplicity and purity. Perfect for those who appreciate subtle elegance, this scent evokes a feeling of relaxation and freshness that lasts throughout the day.

In Japanese, “pure and white” translates to “Shiro.” Rooted in themes of cleanliness and neatness, this fragrance serves as a conceptual translation of a societal and cultural aspect. Masakï aimed to speak to his fellow countrywomen about their shared obsession with neatness, while also conveying to the world an image of Japanese identity.

Perfumer: Jean Jacques

Designer: Masaki Matsushima