Not Chosen

Prada Paradoxe Virtual Flower, Prada's new feminine Eau de Parfum, pushes the boundaries of sensoriality and challenges our perception of reality, with its fresh, floral signature, augmented by artificial intelligence, that rethinks one of the most symbolic codes of femininity and perfume: florality.

Paradoxe Virtual Flower's avant-garde musky floral signature reveals the fresh, zesty notes of Italian Bergamot Green, the luminous floral heart of the Jasmine AI & Neroli accord, and the comforting second-skin sensation of Musk and Ambertte notes.

CREATIVITY ENHANCED BY ARTIFICIAL INTELLIGENCE

Our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most sophisticated flowers in perfumery: Jasmine, and wanted to express it like never before. To do so, they harnessed the power of artificial intelligence to create a unique Prada accord that captures the scent of the flower in nature.

AN ICONIC & MORE RESPONSIBLE BOTTLE

Inspired by Prada's iconic triangle logo, the minimal and delicate Paradoxe Virtual Flower bottle is disruptively designed to rest on its side.

The packaging, boxes and bottles, are recyclable. The bottles are designed to limit their weight and the use of glass. Paper packaging is FSC MIX certified.

All formats are refillable. A 50ml bottle of Paradoxe Virtual Flower and a 100ml refill reduce the use of materials by around 38% compared to three 50ml bottles, i.e. -29% glass, -67% metal, -44% plastic and -41% cardboard.