Paradigme Eau de Parfum
Fragrance
Not Chosen
Paradigme, a fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives.
Paradigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine ambery woody scent.
The Scent:
The warm sensuality of ambery woods is entwined with a green bourbon geranium, uplifted by a fusing Calabrian bergamot heart.
The Bottle:
The Prada Paradigme bottle invites curiosity with an architectural silhouette of elegance and an avant-garde statement through the tilted Prada triangle. A bottle lacquered in a black to green gradation, the house’s iconic color.
Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated ambery woody signature oscillating between enveloping warmth and exhilarating freshness.
Base notes: Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood.
Heart notes: At the heart, an iconic green bourbon geranium, this time reinvented with floral rosy facets.
Top notes: Unfolding on a fusing Calabrian bergamot heart and airy musks uplifting the entire composition.
“The obsession for this composition was audacity, the audacity to challenge classicism to propose a new model, more sensual and magnetic.”
Marie Salamagne, Master Perfumer
A brand of perpetual exploration and reinvention, Prada Beauty challenges perspectives and the status quo to serve as a precursor and pioneer.
