A true luxury menswear brand. Founded in Rome in 1945, Brioni is recognised as the world’s most prestigious luxury menswear house. Brioni develops and manufactures sartorial ready-to-wear, leather goods, shoes and eyewear in Italy.The first Brioni store was at Via Barberini 79, at the heart of Rome, offering bespoke garments, handmade shoes and accessories in a range of exclusive materials, all executed to an impeccable standard. Brioni became synonymous with status, indicating the lifestyle of a distinguished gentleman. Society's finest and prestigious powerful, from Hollywood icons to heads of state, were queuing up to be dressed by the store's artisan tailors.