It was born in 1969 from the brilliant mind of the most important Italian representative of Surrealism, Enrico Donati. He discovered his passion for the art of perfumery through his marriage to the last heiress of the historic French perfumery house, Houbigant. A love that led him to the acquisition of the brand following the divorce.

At the birth of his daughter Alyssa, Donati dedicated a perfumery line to her, Alyssa Ashley, by Houbigant; whose identity was so strong that he later became a brand himself. A brand born from the union of two art forms; the figurative and the perfumery art.